The Mission

Critical Blog

The 10/90 formula for donation pages that convert.

I’ve been there: staring at a blank screen wondering how to build a convincing case for why my donors should pull our their wallet and...

How to Overcome Your Fear of Public Speaking (A step-by-step guide for how I prepare for a talk)

About eight years ago, I had the most embarrassing experience of my adult career - I froze while speaking in public! Since then, I've...

How to Brand Your Small Business + a look at IKEA’s brand strategy.

In this video, I talk about why IKEA is my happy place, what we can learn from their extremely successful brand strategy, and a 2017...

How to use the power of story to build your brand.

You’ve probably heard this said a dozen times: our brain is hard-wired for stories. In the last 10 years, there’s been an explosion of...