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How to Brand Your Small Business + a look at IKEA’s brand strategy.



In this video, I talk about why IKEA is my happy place, what we can learn from their extremely successful brand strategy, and a 2017 survey that proves 76% of all global brands wouldn’t be missed if they disappeared tomorrow.


I also break down a simple, 4-step framework based on the age-old art of storytelling to help you define your marketing message and get heard!

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